Afër means nearby.
The name is an Albanian word, and it is the whole idea: the shop on your street, the driver two minutes away, the neighbour selling the bike. This page holds the marks, the colour and the type, and the files to download if you need them.
Afër, and Afer
Two spellings, one brand. Which one you use depends on whether the character survives.
Afër
With the diaeresis. This is the Albanian spelling and the correct one wherever the character renders properly: headlines, body copy, printed material, the Albanian site.
Afer
Without it. Correct and preferred wherever the character would break or be transliterated: URLs, handles, email addresses, app store listings, plain-text systems.
Saying it, and not writing it
It is pronounced roughly AH-fuhr, two syllables, stress on the first.
It is never written AFER, Afer App, afér or A-fer. The wordmark is set in lower case and stays that way, including at the start of a sentence.
The wordmark and the brand mark
The wordmark is the default. The brand mark stands in for it only where a wide logo will not fit.
Wordmark
PNG, 1709 × 724, transparent. Use it everywhere you can: headers, footers, partner pages, slides. Leave clear space around it equal to the height of the letters.
Download PNG
Brand mark
PNG, 885 × 840, transparent. The lowercase a on its own, for an avatar, a favicon, an app tile, or anywhere square and small.
Download PNG
Social cover
JPEG, 1200 × 630. The card that appears when an afer.app link is shared. Use it as a slide background or a header image.
Download JPEGUsing them
Do not recolour either mark, stretch it, rotate it, add a shadow or set it in a box that crops the letters. On a dark background use the marks as they are; they carry their own contrast. Do not place them on a busy photograph.
Do not use the marks to suggest a partnership, endorsement or affiliation that does not exist.
Purple on white
One purple, one near-black, and greys for everything that is not the point.
The marks themselves carry a gradient between the purples. Flat #5B21D6 is correct for everything else: buttons, links, accents.
Inter, and not much else
Inter, at four weights. Nothing else is used anywhere.
| Use | Weight | How it reads |
|---|---|---|
| Headlines | 800 | Everything nearby. One app. |
| Subheads | 700 | What makes a deal safe |
| Buttons and labels | 600 | Order food |
| Body | 400 | The price is set before you get in. |
Headlines are set tight, with negative letter-spacing and a line height near 1.05. Body text is never narrower than 15px and never wider than about 70 characters a line.
How we describe ourselves
Copy any of these as they are. They say the same thing in five languages and are kept in step with each other.
One line
Afer is one app for food delivery, taxis, a local marketplace and groceries, paid from a single prepaid wallet and built around a public trust score.
English
Afer is one app for everyday local life: food delivery from local restaurants, a taxi with the fare set before you ride, a marketplace where every seller carries a public trust score, and grocery delivery from shops people already know. Everything is paid from one prepaid wallet, so no cash changes hands, and an inspection can be ordered before money is released on anything expensive. Afer launches city by city in Albania and is available on iOS and Android.
Shqip
Afër është një aplikacion për jetën e përditshme lokale: dërgesa ushqimi nga restorantet pranë, taksi me çmimin e vendosur para udhëtimit, një pazar ku çdo shitës ka një rezultat publik besimi, dhe ushqimore nga dyqanet që i njihni tashmë. Gjithçka paguhet nga një kuletë e parapaguar, pra nuk ndërrojnë duar para në dorë, dhe për sendet e shtrenjta mund të porositet një inspektim para se të lirohen paratë. Afër hapet qytet pas qyteti në Shqipëri dhe ofrohet për iOS dhe Android.
Français
Afer est une application unique pour la vie locale au quotidien : livraison de repas depuis les restaurants du quartier, taxi dont le prix est fixé avant la course, marketplace où chaque vendeur affiche un score de confiance public, et livraison de courses depuis les commerces que l’on connaît déjà. Tout se règle depuis un portefeuille prépayé, sans espèces, et une inspection peut être commandée avant le versement pour les achats coûteux. Afer ouvre ville par ville en Albanie, sur iOS et Android.
Deutsch
Afer ist eine App für den lokalen Alltag: Essenslieferung von Restaurants aus der Nachbarschaft, ein Taxi mit vorab festgelegtem Preis, ein Marktplatz, auf dem jeder Verkäufer einen öffentlichen Vertrauenswert trägt, und Lebensmittellieferung aus bekannten Geschäften. Bezahlt wird alles aus einem Prepaid-Wallet, Bargeld wechselt nie den Besitzer, und bei teuren Käufen lässt sich vor der Auszahlung eine Prüfung beauftragen. Afer startet Stadt für Stadt in Albanien und ist für iOS und Android verfügbar.
Español
Afer es una sola app para la vida local diaria: comida a domicilio de restaurantes del barrio, taxi con la tarifa fijada antes de subir, un mercado donde cada vendedor lleva una puntuación de confianza pública, y la compra a domicilio de tiendas que ya conoces. Todo se paga desde un monedero prepago, sin efectivo de por medio, y en las compras caras se puede pedir una inspección antes de liberar el dinero. Afer abre ciudad por ciudad en Albania y está disponible en iOS y Android.