The Afer website is live in five languages
English, Albanian, French, German and Spanish, with every service explained in the language people actually search in.
The Afer website is now published in English, Albanian, French, German and Spanish. Each home page carries the full product story, and each links on to the services, the support center and the legal pages.
The reason is straightforward. People search in the language they think in. Someone in Tirana looking for a delivery app does not type an English phrase, and a page written only in English never appears for the words they actually use. Machine translation was not an option either: the product makes promises about money, safety and disputes, and sentences like that have to be written by people who understand what is being promised.
What is published
- Home pages in five languages, each with the full product story, the FAQ and a contact form that reaches a person.
- Service pages for food delivery, taxi, marketplace and groceries, with the fees, the guarantees and the limits written out.
- A comparison page, in English and Albanian, placing Afer next to the apps people in Albania already use.
- Business pages for restaurants, marts, hotels and salons, and a separate page for drivers and couriers.
- A support center with answer times by category, and a form that issues a reference code on submission.
What the site does not claim
Availability differs by city. Afer opens a city at a time, so the launcher inside the app can show a different set of services than the website does. Where a service is not live yet, the website describes how it works rather than promising it is running on your street today.
Afer means nearby. The site is built to be read by someone standing on the street it describes.
What comes next
The service, business, support and legal pages are now published in all five languages, not only the home pages. The legal documents (terms, privacy, refunds, inspection, security and account deletion) are published in full, in thirteen languages, with the English text as the binding one. City pages follow once a city has shops on the app, so that a city page always has something real on it.
About Afër
Afer is one app for everyday local life: food delivery from local restaurants, a taxi with the fare set before you ride, a marketplace where every seller carries a public trust score, and grocery delivery from shops people already know. Everything can be paid from one prepaid wallet, the other ways to pay differ from country to country, and an inspection can be ordered before money is released on anything expensive. Afer is a global service that opens country by country and city by city, on iOS and Android.
Get in touch: hello@afer.app. Logos and imagery: brand page.